Elevated Living: “Things Are Looking Up” for Berkshire Brewing Co.

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Things Are Looking Up!

“Things are looking up!” is an understatement for Berkshire Brewing Company, who will be celebrating 20 years this September. On February 1st 1994 Chris Lalli and Gary Bogoff broke ground and began renovation on an old cigar factory in Deerfield, MA; transforming it into what would be a, “cutting edge microbrewery.” Eventually, with on site expansion and distribution reaching beyond Massachusetts to much of New England, BBC graduated from microbrewery to regional brewery status. Known for their flagship, Steel Rail Extra Pale Ale, BBC now brews nine flavors year-round, as well as seven seasonal ales and lagers. Regardless of expansion, they stay true to their local roots, home brew ingenuity, and continue to be an avid supporter of local farmers and partners in Deerfield, MA and beyond.

Berkshire Brewing Company uses locally grown hops among other supplies in their unfiltered, unpasteurized beer; which also contains no chemical additives or preservatives.

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Local hops

In addition, they continue to, “support local,” by providing already processed grain for animal feed to farmers, where it would otherwise be thrown away. Furthermore, there are even select collaborations such as the Berkshire Bourbon Barrel Scotch Ale. The infamous blend, using four Bourbon Barrels hand selected by Julio’s Liquor Store staff in Westborough, MA, brewed exclusively for Julio’s Liquor Store.

Their openness to ideas and collaborations is something they’ll be bringing to Hyper-Local Brewfest 2014 with two very distinct flavors.  Dean’s Beans Coffee House Porter is made with organic coffee extract from Dean’s Beans in New Salem, MA. Dean Cycon, CEO, travels the world to find and produce coffees that are organic, fair trade, and kosher. Using the cold press process for this extract, there are five gallons of coffee extract for every 250 gallons of porter. (This would make for a great adult ice cream float; or a wonderful marinade for some ribs!)

Speaking of food, BBC will also be delighting with their Raspberry Barley Wine Style Ale, formerly known as “Raspberry Strong Ale.” Continuing in the ‘strong style,’ packing a punch of 9% ABV, this ale changes a bit each year, varying upon the produce of season. Using locally grown raspberries from Deerfield, MA, purchased and frozen when ripe, until thawed for brewing in January. Spending about two-and-a-half to three weeks in the fermenter, they use one pound of raspberries per pound of beer. Perfectly complemented by the malt barley, it’s a subtle hint of summer in your bottle.

A celebratory year, it’s apparent the, “No Hype- Just Good Beer,” motto translates to the employees and a typical day at the brewery. “We get up every morning, with a passion to make good beer. We’re an honest company, precise to historical styles and processes; where quality and customer service come first.”

What makes it all happen!

Where the magic happens!

This rings true to the founders quote, “It’s all about the beer, but the beer is nothing without the people.” Cheers to 20 years- and many more- of taking these local ideas to a whole other level; in our bottles and beyond.

Until then, keep finding ways to “Elevate Your Everyday”

XO

*DivAmber

Facebook: Elevated Living   Twitter: @DivAmber   Instagram: @DivAmber

Elevated Living: Joos Day 3 (11.20.13)

Day 3: Wednesday, November 20th, 2013

Today was going to be my turn around day, I knew it. It had to be; I’d found my rhythm! Plus, Joos says that usually by day three any headaches or sluggish feelings dissipate. I was definitely on a roll starting off bright and early today too. (Note: It usually takes your body about three days to adjust to changes with any cleanse or habit.)

I drank my warm lemon water and waited my allotted 30 minutes before having my “Citrus” chia for breakfast. Amazing, I loved it more than the “lemonade.” It was a great Joos progression (::pats self on the back::) and I loved the addition of grapefruit for breakfast. All the families I’m currently working with are coming down with ‘something’ so I’m glad to recharge on all these fresh fruits, vegetables, and extra C too!

I think that’s part of the transition with the cleanse this time around. I knew it would be different, having done 3 days in the mid-June, versus doing 7 days mid-November. It was easier to quench my thirst in the summer, while now, I yearn for heartier and warmer, items. Today though, I had my focus, and realized a huge misstep that probably contributed to being sluggish: PROTEIN!!!

In the summer I could get away with a salad no problem, but where was my protein intake the last two days?! With all that was going on, I decided a bit of exercise would help too. Most people think that when you’re tired you need rest, but sometimes you just need to jumpstart your body! I did some jumping jacks, crunches, and push-ups to get my heart rate up and my blood moving before lunch.

I made myself a wonderful serving of pinto beans, with the addition of avocado to my usual lunch and by now had already consumed about 3/4’s my daily water requirement.

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BOOM BABY! It was like a light went on.
The feeling of sluggish-ness was gone within the hour.
I felt centered and whole again.

That being said, even while I was feeling sluggish, I felt sustained, calm, and relaxed. There’s no caffeine crash or sugar low, it’s more like a plateau. The daily email also said, “Today is usually a transition day.  If you been feeling tired, sluggish or have a bit of a headache today is usually the last day. People start to feel great and more energetic by Day 4!” That, makes me feel very good, thankful, and happy. Three days to see changes right? Three days of goodness so far!

As my awesome day continued as I had the chance to speak with Ms. Lauri Meizler, the CJO aka Chief Joos Officer. (Read more about the amazing and phenomenal Ms. Meizler here!) This is part of what I love about Joos. Every member of the Joos team is available every step of the way. You receive daily emails, recipes, suggestions an overall guide throughout the entire process.

This isn’t just ‘drink our juice’ it’s more ‘grow with us, as you grow yourself.’

Openness, dialogue, support, and customer service are huge characteristics of brand loyalty and my passion towards a product. Furthermore, chatting with Lauri was an excellent highlight to a turn-around day. She reassured the steps I was taking, and provided more insight to the cleanse. I am really looking forward to some amazing opportunities stemming from this wonderful experience and will be sharing them with you soon!

Thank you all for keeping up with my journey,
for ‘growing with me’ as I continue to Elevate My Everyday!

Until then, keep finding ways to “Elevate Your Everyday”

XO

*DivAmber

Facebook: Elevated Living   Twitter: @DivAmber   Instagram: @DivAmber